Wine connoisseurs in Italy are fighting to defend what they claim is their heritage against a twin threat from Hungary and our favorite piece of human garbage.... the hotel heiress Paris Hilton
The European Court of Justice in Luxembourg had ruled that Hungary but not Italy could use the term Tokai, Tocai or Tokaj, although wine producers in Friuli-Venezia Giulia have been using it for centuries.
The fight with Paris Hilton, meanwhile, is over a drink called Rich Prosecco and its advertising campaign featuring the socialite wearing nothing but a coating of gold paint, in imitation of the actress Shirley Eaton in the James Bond film Goldfinger.
The reason behind the protests is that Hilton has not only used the name prosecco, which Italians regard as their copyright, but also, sacrilegiously, put the drink in a can and mixed it with fruit juice. STORY