When a Chinese condom manufacturer made the wise decision to slap David Beckham's smooth golden image onto a box of poorly selling condoms, they immediately watched sales skyrocket to number one in China.
Beckham didn't approve the use of his image and he's not endorsing or making any profit from it.It's amazing how one can take a bunch of flimsy rubber, cram it in a box, add a picture of a pretty soccer player on the front...and then sit back and watch the profits roll in. I'm in the wrong business, I tell ya.
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