Right now, phones are the third most important thing we take with us (right behind wallet and keys), and soon enough the mobile device will be taking over the jobs of the first two. so we're all online, all trackable, all mobile.
Now advertisers are paying users cash to watch ads on their cell phones. Users can sign up at Pumbby, regardless of their wireless carrier, indicate how many ads they are willing to receive each day, and those ads are sent to them via SMS. Each Ad opened puts Euro .44 in your pocket (or pays part of your wireless bill). Now who'd like to pay my car insurance?