When your 2009 Sports Illustrated Swimsuit Edition (the one that doesn't have anything to do with sports but is still the most-anticipated one of the year) comes in the mail, the cover girl is Leonardo DiCaprio’s personal buffet at the time, Israeli Bar Refaeli.
There's nothing hotter than a girl with a perfect body who can dodge rocket fire.
A Sports Illustrated bigwig revealed on Bloomberg TV that the mag’s famous swimsuit edition accounts for 11 percent of SI’s annual revenue. A little math reveals that the issue filled with hot chicks in bikinis is five times more profitable than the average sweaty man catching some sort of ball issue. In other words...BOOBS are more profitable than football!
Meanwhile, don't go looking for your copy in Walmart. Some distributor is demanding an extra 7 cents a copy, and Time Inc. is telling it to take a hike.
Here is a little Bar action from last year...enjoy