Wednesday, January 20, 2010


Canada's second-oldest magazine, 'The Beaver', is changing its name because its unintended sexual connotation has caused the history journal to become snagged in Internet filters and has turned off potential readers.

The Beaver was founded in Winnipeg in 1920 as a publication of the Hudson's Bay Company, then a fur trader and now a department store chain. It has long since become a broader magazine about Canadian history and will change its name to Canada's History with its April issue, editor-in-chief Mark Reid said on Tuesday.

When The Beaver started publication, the name evoked only Canada's thriving fur industry. Ninety years later, the fur trade has diminished and the magazine's name has become slang for female genitals. Readers complained that Internet filters were blocking emails and newsletters from The Beaver, Reid said. The society also had concerns about attracting readers.

I can't end this post without the classic Quebec spoof...

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