Tuesday, March 21, 2006
Ireland's "Crack" Habit
Explaining the faux Irish pub revolution. Now that St. Patrick’s Day is behind us, we can consider the scenes of our myriad crimes. Just where did all those Irish pubs come from? From the Irish Pub Company, of course.
"In the last 15 years, Dublin-based IPCo and its competitors have fabricated and installed more than 1,800 watering holes in more than 50 countries. Guinness threw its weight (and that of its global parent Diageo) behind the movement, and an industry was built around the reproduction of ‘Irishness’ on every continent -- and even in Ireland itself."
We could think of much worse things to market. Like Icelandic Snack Huts or French Comedy Houses. READ ON