Thursday, December 20, 2007

Nestlé to fund Pierre Marcolini

The Brussels chocolate-maker Pierre Marcolini is joining forces with the Swiss multi-national Nestlé. The international household name is to give Marcolini practical support with the expansion of his network of retail outlets.
"If we wanted to open a new shop in Shangai, Nestlé could for example help us find the best location or give us a hand with the red tape."

"The idea behind the cooperation agreement is to protect us from making the wrong strategic decisions. At the end of the day, Nestlé is a large multi-national and we aren’t much more than a small business".

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