Friday, April 21, 2006

Swiss Beefcake to Lure Desperate Housewives Away From World Cup

Switzerland's Tourist Board has launched an advertising campaign featuring some of the country's most attractive men to lure Europe's desparate housewives away from the soccer World Cup this year. But will it work?
Marital break-ups usually peak during major sports tournaments as men stay glued to their TV sets and become drunk and abusive, and there's no reason why that trend should be any different during the 2006 football World Cup in Germany. READ ON

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