British Airways halves European fares but keeps frills

British Airways has launched a bold challenge to its no-frills and flag-carrier competitors by slashing air fares on its European short-haul routes by as much as 50pc. In a move that could spark a price war in the skies, the airline is cutting some fares from Heathrow and Gatwick to as little as £29 one-way, while continuing to offer frills such as in-flight meals and free carriage of golf clubs and skis. READ ON