European sports fans no longer consider American baseball, football, college basketball or even NASCAR exotic distractions between soccer games. "The world is flattening out, and we're seeing there's really a large number of people in Europe who have developed an affinity, enthusiasm and knowledge of U.S. sports," says Amory Schwartz, co-founder and ceo of NASN. "These aren't just people wearing Yankee caps because it's cool.
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