Merkel shows off that middle age figure

This billboard featuring German chancellor Angela Merkel in her underwear is causing a fuss in Berlin's premier shopping district. In and of itself, the image is pretty tame. (Those are other German political figures in the background.) Weirder things have happened in Germany, and it's not like Merkel is unaccustomed to showing off the goods.

It's the ad's message that's off-putting. It promotes an underwear exchange program. In an effort to replicate the success of "cash-for-clunkers" car ads, the campaign offers Germans who trade in their old underpants a €5 discount on a new pair. Which is just gross. "The country needs new undies," is the slogan.

Sign of the Times

Brussels Airlines says......GAME ON!

Brussels Airlines will come with huge promotions on city trips within Europe starting in September, announces the daily Het Laatste Nieuws this Monday. The Belgian airliner is following the example of some large airliners, such as Lufthansa and British Airways, which are giving reductions of up to 36 percent to fill their planes.
Flying has become more expensive in recent months, largely due to the extra fuel taxes and the ballooning inflation.

Consumers are being more careful with their money and are hesitating about booking outside the summer holidays. Bookings are down 3-4 percent for city trips at the moment.

To counter the trend Brussels Airlines is launching a huge advertising campaign with super promotional prices on city trips. "We've noticed that such a media/advertising campaign with great prices can convince many people to take a trip," says a spokesman for Brussels Airlines.

The Belgian rain is good for something!

The latest round of fierce summer storms caused considerable water damage in one of the big stores of Top Interieur in Massenhoven. This forced them to organise a giant clearance sale of their furniture.

The wet t-shirt campaign start August 16th, but you can stop dreaming, the t-shirts are already dry........ So is the furniture.

La Nuit des Publivores @ Cirque Royal

The Night of the AdEaters is a show that now runs in more that 40 countries worldwide dedicated to showing the production of advertising among 60 different nationalities on the Big Screen and in a crazy atmosphere!
Spend the night watching commercials with over 2000 other people for more than 6 hours, safe in the expectation that the evening is going to be amusing, hilarious, shocking and even side splitting at times. This is a true ‘night out’ in Belgium. During the evening, adverts representing the very best from the last year as well as the past four decades will be shown throughout the night and should not be missed.

October 26 and 27 at Le Cirque Royal website

Here is a sample on how to handle plywood.....