Showing posts with label anheuser busch. Show all posts
Showing posts with label anheuser busch. Show all posts

Wednesday, August 13, 2008

Stella Light....the wife beater?

Has InBev gone native already? In what seems like an abomination, the Belgian brewer that recently inked a deal to acquire Anheuser Busch is planning a low-cal, and worse....... reduced-alcohol — version of Stella Artois

The whole branding campaign behind Stella is upscale and focused on quality - you’ve seen the short films in movie theaters. The brand is aimed squarely at urban professionals and beer snobs.
(At least, that’s so in North America. In England and some other places in Europe, the brand is associated with drunken soccer hooligans. The Brits have nicknamed it “wife beater.” )

InBev is testing a low calorie version of Stella Artois in Canada this summer, according to a Toronto newspaper.
The test could lead to a worldwide rollout, The Globe and Mail reported.
The test of Stella Artois Legere, which has been ongoing for about two months, has exceeded expectations, the paper reported.

Sunday, August 03, 2008

This Bud's for Belgium

Much of Cindy McCain’s wealth traces to the Anheuser-Busch beer wholesaling company that her father started in 1955. She worked there for 20 years and took over in December 2000. At one point, her personalized license plates read “MS BUD.”
Sure, Cindy McCain is Ms. Bud. But there’s no truth whatsover that she’s a member of the Budweiser Thirst Patrol. None whatsover.

Politicians and Wall Streeters are starting to ask why the Belgian beer company InBev purchased Anheuser-Busch and not the other way around. Anheuser-Busch is an iconic American firm and some find it almost unpatriotic that Anheuser CEO August Busch IV allowed the "King of Beers" to relocate across the Atlantic -- though shareholders were the big winners here with a $50 billion-plus takeaway.


But here's the real question: Was the takeover basically financed by the savings Anheuser expected from escaping America's increasingly uncompetitive corporate tax system? According to the Tax Foundation, Belgium's corporate tax rate is 33%, but the effective tax rate can be half the nominal rate thanks to adjustments for something the OECD calls a "notional allowance for corporate equity." Bottom line: InBev was paying around 20% of its profits in corporate taxes, compared to Anheuser-Busch's rate of 38.4%.


Things have gotten pretty bad when U.S. companies relocate to Europe to cut their tax payments. But a research analysis by Morgan Stanley finds the combined company's corporate tax bill will be lower than in the U.S. and that the tax differential indeed figured into the economics of the sale.
So while John McCain may have benefited from his wife's ownership of Anheuser stock (estimated at between 40,000 and 80,000 shares), the country will continue to see its competitive edge wither away without a corporate tax rate cut. Mr. McCain to his credit wants to cut the corporate tax rate to 25%, close to the global average. Senator Obama is more interested in raising tax rates than cutting them.


Wall Street dealmakers tell us to expect more sales of U.S. companies to European rivals thanks to the combination of America's higher corporate taxes and the weak dollar. They're right. New data from the OECD for 2008 indicate that the international average for corporate tax rates fell by another percentage point last year, meaning the U.S. is pricing itself out of the market as a corporate headquarters. "America's 35% corporate tax rate is not just bad economics, it's downright unpatriotic," says tax expert Kevin Hassett of the American Enterprise Institute.

Saturday, May 24, 2008

Bud for Belgium?


Anheuser-Busch (BUD) rose 6% after the Financial Times’Alphaville blog reported that Belgian brewer InBev is eyeing an acquisition of the St. Louis-based beer giant. The deal would be worth $46 billion, or $65 a share — a substantial premium to Anheuser’s $56-a-share price on Friday. Still, the report cites an unnamed source saying that InBev - brewer of Becks, Bass and Stella Artois - is “not about to push the button” yet.