Thirteen dots looked just right to designer Ronane Hoet.Together they had the perfect balance to form a stylized "b" for the new Belgian carrier Brussels Airlines and the number also matched the airline's destinations in Africa, a key market. "It was harmony," she said, wistfully.
This week, however, Brussels Airlines was busy changing the 13-ball logo on the tail and sides of one of its Airbus jets and adding a 14th one in response to complaints from superstitious customers in the United States and Italy.
The airline, the successor to the merged SN Brussels and Virgin Express, won't start flying until March 25 and the company had only painted one of its planes with the new logo, which had prompted a flood of disapproving e-mails and calls when it had been unveiled last year.
"They said they were not pleased with an aircraft with a logo with 13 balls because they think it brings them bad luck," said Brussels Airlines spokesman Geert Sciot
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