In yet another way for those who want to show their useless, but expensive bling and excess..... Pernod Ricard is launching a new champagne at a price that will make Cristal and Dom Perignon look like two-buck Chuck.The world's most expensive champagne, popping the records at 4,166 euros (6,485 dollars) for a personalised bottle of bubbly, goes on sale Thursday targeting a "super-rich" global elite.
The limited edition 12-bottle box sets of Perrier-Jouet champagne will be priced at 50,000 euros, according to French drink firm Pernod-Ricard. Sales will be limited to a "community of super-rich" consumers in theUnited States, Britain, Japan, China, Russia, Switzerland and France.
"We are going to sell these box-sets to 100 people around the world who will have a chance to customise their own champagne, the ultimate luxury,"said Perrier Olivier Cavil, head of communications at Perrier-Jouet. "Each buyer will come to Epernay, in eastern France for a one-on-one meeting with our cellar master Herve Deschamps, and will personally add a 'liqueur' to personalise the bottles," he said.
