January 15th through the 27th, Febiac organises the 86th Motorcar & Motorcycle Show under the name "European Motor Show Brussels 2008". Brussels is Europe’s first motor show of the year, and aims at attracting a larger number of product launches. The European Motor Show Brussels 2008 expects over 700,000 visitors and will emphasize the major theme of “Ecology”. The show is at Heysel and admission is 12 euros.