Tuesday, October 30, 2012

Obama's midas touch of picking losers

How Pepsi Went From Coke's Greatest Rival To An Also-Ran In The Cola Wars
Just attach your wagon to Obama and watch your brand go to hell.

Pepsi paid Arnell Group an outrageous $1 million for this logo, which isn't drastically different from its predecessor. 
The logo also made headlines for resembling that of newly elected President Obama. Coupled with Pepsi's new slogans -- "Yes You Can" and "Choose Change" -- the company was criticized for copying Obama's award-winning campaign and aligning itself with it at the same time.
In a response to these allegations, Pepsi Brands chief Frank Cooper seemed to insinuate that Pepsi may have inspired Obama's campaign.

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