A DRAMATIC SURPRISE ON A QUIET SQUARE IN BELGIUM

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text Push to add drama invited people to use the button. And then we waited... this video might have already spawned a new meme. Some users have already screencapped and commented on unimpressed ginger kid, first seen at about 0:41 in the clip.