Dutch S&M Mag, Tries Spankvertising

Kudos to the Dutch ad-shop New Message for reminding the industry that there's always another way to get your message out.

The tool is a leather paddle, like the kind your boss uses on the interns when it's late, except this one has the words "Massad, the S&M Magazine" cut out of it.

Dutch porn actress Sofia Valentine, who promptly utilized it at S&M fetish parties, on willing guests.

FROM AGENCY SPY