European sports fans no longer consider American baseball, football, college basketball or even NASCAR exotic distractions between soccer games. "The world is flattening out, and we're seeing there's really a large number of people in Europe who have developed an affinity, enthusiasm and knowledge of U.S. sports," says Amory Schwartz, co-founder and ceo of NASN. "These aren't just people wearing Yankee caps because it's cool.Monday, September 10, 2007
US sports on TV
European sports fans no longer consider American baseball, football, college basketball or even NASCAR exotic distractions between soccer games. "The world is flattening out, and we're seeing there's really a large number of people in Europe who have developed an affinity, enthusiasm and knowledge of U.S. sports," says Amory Schwartz, co-founder and ceo of NASN. "These aren't just people wearing Yankee caps because it's cool.
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